Sales and Customer Relationship Management Certificate of Achievement
Learn the skills you need to generate sales, maintain positive customer relationships and manage a sales team. This professional certificate course provides you with what works and what doesn’t in the world of sales.
Careers in the fields of sales, customer relationship and account management are paying handsomely, often at rates far above traditional business programs. Business-to-Business (B2B) sales skills are becoming increasingly important, as organizations are re-inventing the way they sell.
This certificate program will provide proven approaches with course offerings of:
• Sales – BUS 145
• Sales Management – BUS 146
• Customer Relationship Management (CRM) – BUS 147
• The Capstone Project – BUS 148
Learn from real life sales professionals. We will use all the latest digital technologies for both our on-line and classroom activities. Visit the instructor on the web for more details including podcasts, Skype interviews, and written and video course details. http://lchickering.spscc.edu.
BUS 145 3 credits Sales Click here for dates.
An introduction to selling in a diverse economic environment. Examines the role of selling in contemporary business and the skill sets necessary to build effective on-going customer relationships. Focuses on preparing and delivering sales presentations.
BUS 146 3 credits Managing Sales Professionals Click here for dates.
Provides an overview of an organization’s personal selling function. Examines the development, direction and performance aspects of sales management roles. Includes discussion of organizational strategies, sales organization structure and deployment; recruitment and sales training; motivation and reward system management.
BUS 147 3 credits Customer Relationship Management Click here for dates.
Introduces Customer Relationship Management (CRM) and its importance in today’s business environment. Looks at CRM’s history and evolution as a key business strategy. Emphasizes CRM’s specific applications to sales strategies. Explores data management, technologies and data platforms. Evaluates CRM Program Measurement and Tools and Privacy Considerations & Issues, especially relative to customer data. Considers the future of CRM and its new horizons to use as a technology tool for enhancing an organization’s sales productivity and assured survival in a competitive marketplace.
BUS 148 3 credits Certificate Capstone Project Click here for dates.
Provides final hands-on learning experience for the Selling and CRM Certificate program and focuses on skills learned in prior Sales courses (BUS 145, 146, and 147). Applies sales techniques in a real life sales environment in which students manage and design the Leads Generation Business model to enhance local firms’ leads/prospecting efforts. Prerequisites: Bus 145, 146, and 147.
